Windows Live Messenger App: ‘Minimise Me’
Shortlisted for NMA Effectiveness Award
PROBLEM
Our brief was to get young people even more into Windows Live Messenger.
SOLUTION
Celebrity emoticons. Fun. And the chance to create a ‘mini me’.
RESULTS
· Over 116 million unique users in three months (1600% over the campaign target of 100,000 users)
· Featured in over 400 blogs globally (100% organically spread)