At Richmond American Homes I was tasked with refreshing the internal quality assurance program known as "Customer Experience." I tied together a pre-existing logo and other elements to create a cohesive set of materials. I also updated the look and feel of the program to a newer color scheme used on current customer facing media. The result was a multi page booklet with detailed revisions, checklists, and collateral for team members in the field.
The main booklet was over 20 pages and included a helpful flow chart. The Touch Points checklist (shown near the bottom) was laminated and served as a key. A short hand version is also shown in the small folded card for items sales associates and superintendents.
The first of three posters posted in work areas to remind team members of the quality assurance program and goals.
This is the exterior cover of the "Customer Experience" booklet.
Here is a sample spread of the interior of the "Customer Experience" booklet. I also did the photo retouching for the image on this page.
Here is a sample spread of the interior of the "Customer Experience" booklet. I also did the photo retouching for the bathroom image on this page.
