Scotland from home series
Brandhouse Scottish Whiskies
Brandhouse Scottish Whiskies
The premium whisky market is facing tough times.
Our once-loyal consumers have been turning from our brands towards the more ‘budget’ options.
We needed them to fall in love with our scotches again, so we created Scotland From Home, with host:
Bruce Campbell. Through his humorous misadventures, consumers realized what they were giving up.
This campaign won a Gold Loerie for infomercial TV & Silver Loerie for Mixed media campaign in 2010.
Our once-loyal consumers have been turning from our brands towards the more ‘budget’ options.
We needed them to fall in love with our scotches again, so we created Scotland From Home, with host:
Bruce Campbell. Through his humorous misadventures, consumers realized what they were giving up.
This campaign won a Gold Loerie for infomercial TV & Silver Loerie for Mixed media campaign in 2010.
Episode 1 - Singleton Single Malt Whisky
Episode 2 - J&B Rare
Episode 3 - Johnnie Walker Black Label
Episode 4 - Johnnie Walker Red Label
Episode 5 - Bells Whisky
Bruce appeared at the Whisky Live Festival in Cape Town trying to sell his homemade Campbell Classic alongside the brands we know and love. His cheeky attitude caused quite a stir and he soon had his stall full of inquisitive onlookers.
