Alan Schulman (He/him)'s profile

Splenda - Integrated Brand Campaign

Splenda Journey
Integrated Brand Campaign
A journey across America to hear why people switched from sugar to Splenda - from sweet cravers to Diabetics, this program earned Johnson & Johnson's Emerging Media Innovation Award and set the standard for broadband video deployments.  Props to Mark Risis and Matt Ogens for helping me drive the creative solution.
Splenda - Integrated Brand Campaign
Published:

Splenda - Integrated Brand Campaign

A journey across America to hear why people switched from sugar to Splenda - from sweet cravers to Diabetics, this program earned Johnson & Johns Read More

Published: