Woofshack is an online seller in Austria and Germany. The guiding idea for this store is the love of sled dog sports.
They wanted to create a character which is appearing on each theme page and shows a certain type of activity.
Illustrations supposed to be suitable to the shop appearance, "not too funny, but not too serious".
As a main picture they suggested "Bikejoring" and others could be modification of the first graphic.

 

First I sketched two characters: the Guy and the Dog:

Then I made the first illustration "Bikejoring".
I thought about colours and style, chose the background based on some reference photos from the website and decided to pay attention to the equipment as it is the main subject of the shop.

I tried to apply illustration to the web page and stayed satisfied with the result:

To show how the rest of illustrations might look like I drew two more:

The client stayed happy with my design and I continued to create illustrations for other activities.
I was concentrated on details: background, clothing and especially equipment.
Woofshack suggested some special types of harness, belts and asked me to draw equipment as detailed as possible.

While the proccess of making illustrations I already had a story in my mind. I imagined the place where they live, guy's life style and dog's happy nature, how they enjoy each others company as best friends and companions...

This is how illustrated pages look like now: