Amber Stachitus's profile

Traeger - 4th of July Campaign

America, Pork Yeah! was my uber patriotic idea for this campaign. Americans love pork. I'm pretty sure that those red stripes on the flag are bacon strips. I wanted to have a whimsical (yet manly) campaign that had a dash of humor and a little bit of irreverence and tapped into our demographics' love of all things pork. I came up with the entire campaign, hand-picked the images, and our very talented Graphic Designer, Chey Rasmussen, was able to add "meat sculptor" to his resume. We had 1.3k likes and 159 shares, a much larger response than the normal 5% like rate and 1% share rate on our daily content. 
These are Pork Shots. They are basically shot glasses that you can eat. They fit right along with our pork/patriotic theme for the 4th of July, and I developed the concept for the dish itself. Toast our forefathers and chase the liquor of your choice with a jalapeno and cheese garnish. We had other pork-dishes throughout the two week campaign to drive home the pork theme. 
Traeger - 4th of July Campaign
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Traeger - 4th of July Campaign

We wanted to have fun, and celebrate our nation's independence with a little irreverence.

Published: