America, Pork Yeah! was my uber patriotic idea for this campaign. Americans love pork. I'm pretty sure that those red stripes on the flag are bacon strips. I wanted to have a whimsical (yet manly) campaign that had a dash of humor and a little bit of irreverence and tapped into our demographics' love of all things pork. I came up with the entire campaign, hand-picked the images, and our very talented Graphic Designer, Chey Rasmussen, was able to add "meat sculptor" to his resume. We had 1.3k likes and 159 shares, a much larger response than the normal 5% like rate and 1% share rate on our daily content.
These are Pork Shots. They are basically shot glasses that you can eat. They fit right along with our pork/patriotic theme for the 4th of July, and I developed the concept for the dish itself. Toast our forefathers and chase the liquor of your choice with a jalapeno and cheese garnish. We had other pork-dishes throughout the two week campaign to drive home the pork theme.