Collaborated with sponsors and developers to design the responsive site which contained elements of the original site concept, and many improvements. Like the challenge, that grew from one city to multiple states, the web design and development of the site grew to support the needs of both sponsors and challenge participants.
Updated the brand with a new logo. This update's intent is that market logos can seamless integrate into the brand. The new design maintains that visual brand for the challenge when used alone, or with the sponsor logos displayed. The need for flexibility and versatility drove this creative direction.
Fit Family Challenge design :: April Issue
Fit Family Challenge design :: June Issue
Editorial branding examples
