briefing
ReachIMS (International Management Solutions) is a company based

in Dubai, whose main objective is to help premium European and Asian

companies reach into the Middle East and African markets without having
to set up a legal entity.

ReachIMS will then act as the legal entity on behalf of the company,
providing consultancy services and be the operating arm in the region.

 

 

 

 

 

The client wanted a modern branding, that was both suitable

for the more convencional Middle East's market and for the progressive

European's market. To depict this, the logo revolved around

two different typefaces - the Reach word being modern and the

IMS being more conservative.

 

 

 

 

 

 

 

ReachIMS

 

2016