Pecs, pronounced Pay-ch, is a city that marvelously fuses it's history with it's future. We first noticed it in our guesthouse, where there were modern stainless appliances and Ikea furniture in a converted abbey. The walls were all freshly painted white, except for a few spots where they let the old ceiling patterns through in patches. Then we hiked up a mountain to some roman ruins only to find a patterned metal sculpture garden live within the ruins. We also toured through the church/mosque in the big square and noticed this modern metalwork in the basement crypts. This is where we recognized the trend and noticed it many more times through our visit. Many places in Europe build within the old ruins, but few do it with such a modern fusion as Pecs (that we have found so far).
My goal with this logo was to fuse an old and elegant serif font with a modern cool sans serif. I chose to work with Bodoni and Futura because they already shared a somewhat similar architecture.
