On the occasion Organ Donation Day, the Norwegian Association of Organ Donation asked their fans on Facebook to show their support by using their photos in the campaign. Over 600 people were eager to do so. The faces of the participants were used in the outdoor campaign and it created engagement both before and after the Donation Day.

Within 1 year, the Facebook Page grew from 20 000 members to over 188 000. Even the Norwegian Primi Minister, Jens Stoltenberg filled in a donor card (see 4. photo).

Stands: Doubling of volunteers wanting to participate on Donation Day from 2009 to ca. 90 volunteers in 2010.

The campaign was awarded a Gulltaggen in 2010.