For the launch of the Ruffles Extreme potato chips, which is bigger and crunchier than the regular Ruffles chips, we created an extreme prank on the product trial. In a convenience store, we prepared lots of special effects such as twinkling lights, tremors and even a glass door breaking down in pieces, simulating an earthquake unleashed by the product crunchiness. 

/ Lusos Awards of Creativity - Grand Prix (digital, film)
/ Lusos Awards of Creativity - Gold (digital, film)

Short version /TVC