Digital campaign for 7-Eleven
The offer was quite OK – pay half the price and you'll get your car washed. We made it fun and easy for people to tell their friends about the offer via a campaign site. At the site, you could use the mouse pointer to write in the dirt on the rear window and send the message and a mobile coupon to a friend's phone. We also used that functionality to send personalised messages to influencers for them to spread the word.
The offer was quite OK – pay half the price and you'll get your car washed. We made it fun and easy for people to tell their friends about the offer via a campaign site. At the site, you could use the mouse pointer to write in the dirt on the rear window and send the message and a mobile coupon to a friend's phone. We also used that functionality to send personalised messages to influencers for them to spread the word.
