This year we focused on Skype group chats creating a spider web of “passionistas” to create the questions for the athletes on the show, as well as for general X Games Aspen 2016 games chat.
Scope of work:
Marketing strategy
Creative strategy
Creative marketing concepts
Creative marketing execution
Creative and brand direction for:
• Product activation and integration
• Social media channel assets; owned, earned and paid
• Email
• Banners
• Creation of TV broadcast show
• Social media channel assets; owned, earned and paid
• Banners
• Creation of TV broadcast show
Results:
Awareness: 91.3 Million impressions
Engagement: 371k
Participation: 11.2k
