Hyperlite Mountain Gear was born from dissatisfaction. From the realization on the part of Founder Mike St. Pierre that the reason he couldn't find really good, durable, lightweight, design driven gear for his outdoor pursuits was the simple fact that it didn't exist.
When we met HMG they had a solid quiver of really good outdoor gear, but what they lacked was a brand identity that conveyed that quality and durability, And they needed to figure out better ways to talk about their brand and amplify all points of difference. Make repositioned and rebranded Hyperlite Mountain Gear and almost overnight the brand begin to pickup traction nationally and internationally.
