The costumer I pick was Danielle. She is Young and single. She lives in Denver and works in Denver Broncos Athletic as a Director Secretary. Danielle makes $35 000 year and spends $12 000 in Clothes and Accessories
My brand is called On Air and it is for the value customer. Our customer will also shop at places such as H&M and Forever21
Inspirational mood images to show how an On Air store would look like. It would have a vintage look with a lot of attractive neon signs.
Advertisement Packaging and Store Front
Collection Color Board
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