Creative Idea. Screenplay. Video Edition. Co-direction
Online Video Campaign, Facebook Application, Video Banners, Radio Spot.
With Take One Studio for Tequila Polska's client Airwaves (Wrigley).
The total of 4 videos with MC Silk rapping over beats created by sounds of every-day objects were produced and uploaded on Airwaves Polska YouTube channel. The brand’s channel opened with the first video and during the 4-month campaign generated over 660,000 views. The 4 videos from this campaign were watched from 122,000 to over 232,000 times.
The campaign was also accompanied by video-banners with short snippets of the videos and radio spot.
Online Video Campaign, Facebook Application, Video Banners, Radio Spot.
With Take One Studio for Tequila Polska's client Airwaves (Wrigley).
The total of 4 videos with MC Silk rapping over beats created by sounds of every-day objects were produced and uploaded on Airwaves Polska YouTube channel. The brand’s channel opened with the first video and during the 4-month campaign generated over 660,000 views. The 4 videos from this campaign were watched from 122,000 to over 232,000 times.
The campaign was also accompanied by video-banners with short snippets of the videos and radio spot.
I also created the first app - Znajdź Swój Rytm - from the series of Facebook applications supporting the campaign. During the time the application was available online the number of likes of the Airwaves PL Facebook page went from 70 to over 7000.
Radio spot I scripted for Airwave's Poczuj Mentolnięcie camapign.
