Blue Albatross press needed brand identity that reflects their personality. The illustrations had hand drawn elements that were pretty unique and the logo encorporated that uneven outlines and the sketch effects of the illustrations, while keeping it clean and simple with the fonts and the icon. It gives simple introduction to their children's book, where you can get glimps of the story with the small animations as you scroll. The loveliness of the children's illustration and the story is portrayed though out the design.