Solution
I came up with the idea of this biker’s cool keychain- which read “WHAT IS YOUR COOL HELMET STORY?”. This rhetorical question would compell the biker to recollect his positive helmet wearing experiences, where he/she would have narrowly escaped an injury or would be saved from being held by traffic police and many more memorable incidents.
Thereby, this would encourage him/her from wearing a helmet every time he/she rode a bike. Some things are better understood by ‘Self Realization’ and not by ‘Super Imposition’. We are all aware of traffic rules and road safety. However, handful of us follow them. Rest of all, lack this self realization. Now, how can this ‘Self Realization’ be evoked?
There is a famous line in hindi- “JANTE SAB HAI, PAR MANTE KITNE HAI”. That is when I thought of challenging this line by trying to encourage this act by having people themselves come up with their cool stories and positive experience of helmet wearing.
Thereby, this would encourage him/her from wearing a helmet every time he/she rode a bike. Some things are better understood by ‘Self Realization’ and not by ‘Super Imposition’. We are all aware of traffic rules and road safety. However, handful of us follow them. Rest of all, lack this self realization. Now, how can this ‘Self Realization’ be evoked?
There is a famous line in hindi- “JANTE SAB HAI, PAR MANTE KITNE HAI”. That is when I thought of challenging this line by trying to encourage this act by having people themselves come up with their cool stories and positive experience of helmet wearing.
Thereby, this would encourage him/her on wearing a helmet every time he/she rode a bike.
Process and Model
The colourful square shades are the chits. Each one can come up and share
their stories on this key chain.This big size key chain is not merely to their
their stories, but to share and exchange their experience with others and
encourage all through it.
their stories on this key chain.This big size key chain is not merely to their
their stories, but to share and exchange their experience with others and
encourage all through it.
Implementation
Final Look of the Key Chain
Installation
