A logo for a relaxing lifestyle cafe
Bonchor is a lifestyle cafe where they also provide a platform for people who trapped in sadness, depression etc. to share their feelings to others. They encourage that mindset of : it's okay to have mess in mind, in life, take a break and life still goes on.
They hope the customers to relax and clear their mind in the cafe. Enjoy the comfortable ambience and thier good service.
Play With Me is a toy company. They sell children toys .
Rid is a laundry detergent. The thunder in the middle of the logo brings a strong identity of the brand itself. Thunder symbol is a metaphor for power such as whenever it strikes, that is a spot of energy . Its gradual blending from orange to yellow represents the its powerful, efficient and high quality in getting rid of the stubborn stains on the clothes.
The R and D by the side of the thunder symbol designed in a curvy way. With the colour used (gradual blending from red to blue), it creates a positive and powerful effect.
As a whole, the composition of the logo has an image to connecct the brand with a powerful emotion, removing tough stains efficiently.
Singapore Heartland Enterprise
Logo is newly designed for Singapore Heartland Enterprise Seminar 2014 which is about the neighbourhood business in the Singapore heartland.
There are the geomitrical shape represents the main elements in our hearthland which is HDB buildings. The shapes are differ- ent to create a harmony. Different tones of black are used to create a view of the HDB arranged in different distance.
A red curve cross over the building which represents the neighbbourhood business that outstanding from the HDB. There is a red star on top of the curve Star is a symbol of special, excellent, positive and image of Singapore.
Red is used for the Chinese title with a bold typeface. Black is used for English title with a simple typeface. The title is clear and literal to be read.
So, the logo has been designed standing out a positive image of Singapore Heartland Enterprise.
A logo for a new brand cocktail , named Sparkling Ombre.
Make it cool again.
Singapore Sling initially was the true spirit of Singapore. Ombré is the new brand name.
Ombré, describes the gradual blending of one color hue to another, usually moving tints and shades from light to dark. The name Ombré for the new Singapore Sling creates an new image of modern and young with true Singapore spirit still remained.
The logo represented a minimalism which is the trend in 21st century, using simple shapes and lines to create a classy and cool image.
A big circle with gradual blending of yellow to light pink colour is a significant image of the new brand. A strong graphic as a signage to support its brand name. A smaller one which its colour picked from the big one creates a harmony of the logo itself.
The word “sparkling” in red and simple typeface with special kerning is still remian simple but elegantly and silently sparkling on the top.
