WEBSITE, USER ACTIVATIONS, NEW PRODUCTS LAUNCH, CONTEST, MOBILE APP, SOCIAL MEDIA.
WEBSITE, 2012_2014
Agency: xister, Roma
Copywriter: Ludovica Botti
RISTORANTI RANA. CREATIVE DESIGN, STRATEGY AND COPYWRITING FOR A NEW BRAND ASSET.
GIOVANNI RANA, UK
USER ACTIVATION_ "SI SENTE CHE È RANA"
RANA IS AN ITALIAN LOVE BRAND. WE INVITED THE TARGET TO EXPRESS THEIR FEELINGS ABOUT THE PASTA.
THE BEST USER GENERATED CONTENTS ON A SPECIAL E-BOOK.
BLOGGER ACTIVATION ON FACEBOOK.
Client: Giovanni Rana
Agency: xister Roma 2013
Copywriter: Ludovica Botti
NEW PRODUCT LAUNCH I RUSTICI: USERS ACTIVATION THE TASTE OF TRADITION
MOBILE APP: COOKING TIME
WHEN YOU ARE WAITING FOR COOKING PASTA, PLAY WITH RANA WORLD.
MOBILE APP: SFOGLIA LASAGNE
MANY RECIPES ON YOUR MOBILE PHONE: SPECIAL GUESTS SFOGLIAVELO AND SFOGLIAGREZZA
FACEBOOK POSTING PLAN: 2012 - 2014
