Redesign a Web BI App for companies that use data to understand and analyze their incomes and outcomes to support profitable decision making.

Based on the results from the research phase, the redesign of the interface was needed to rethink the information hierarchy, the building, editing and accessing flow in a way to make it simple as possible for a business person to focus solely on transforming their hypothesis in visual insights.

💡 Clients starting to unsubscribe from the service because the app looks old, the interface usability and components wasn’t reviewed since 2000.

💡 The usability comparatively with other competitors wasn’t the best.

💡 The flow of building insights was coded based only on the experience of one person what causes a biased perception of how the experience could be.