Unilever: Rexona Teens - Animated Content

The big 'P'.

Flashback!

Do you still remember the time you went through Puberty?

Our brief was to write and produce 4 short-form edutainment video content targeted at teens in Indonesia to start applying deodorant.

Given the short attention span of our audience, we had to come up with stories that are catchy and highly relatable.

This is perhaps one of the most fun and fulfilling projects I've worked on, especially having seen the entire piece of work through from pencil sketches to final animation.

Best part is, our clients were really happy with our storyboards from the start, hence the final outcome maintained its state of purity.

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The Rexona BFFs

3 characters - Gabi the fashionista, Bonnie the queen bee, Gabi the social butterfly.

We brought them to life through candid everyday junior high school scenarios.

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"Sneaky Sneaky"

Have you ever found yourself finding sneaky ways to check if that funky odour is coming from you?

(20-sec)

"Got a Crush on You"

lub-dub-lub-dub. Your eye-candy is fast approaching!

(20-sec)

"Steal the Limelight"

It's good to take centrestage. Just not for the wrong reason!

(20-sec)

"Take My Breath Away"

Leave me breathless!

(20-sec)

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Behind the scenes

Here's a glimpse of the initial sketches I drew for our storyboard.

It's not top notch drawing, but I'm so grateful for the entire journey it went through!

"Sneaky Sneaky"