As Senior Graphic Designer for GFI Capital Resources Group, I oversaw the complete redesign of our company website, working with excellent web design studio 36Creative. This was a major challenge, as the typically conservative and "old-school" firm is encompassed by six different divisions - all of which had tons of content, specific needs (such as a real estate listings database) and needed to somehow work together as one cohesive website. While the process was daunting, the end result is clean, modern and innovative - especially within the very conservative finance and real estate industries.