Red Cross Donation Brochure
Produced for the American Red Cross of Montana
Produced for the American Red Cross of Montana
What’s the Red Cross all about? You know they hold blood drives, but that’s only a small part of their mission. This promotional piece created for the American Red Cross of Montana is designed to educate potential donors about all of the programs it provides to Big Sky Country—including disaster preparedness and response, first aid and safety training, and services to the armed forces.
My role: concept, art direction, copywriting, photo editing and retouching, pre-press.
View the entire piece in PDF form here.
My role: concept, art direction, copywriting, photo editing and retouching, pre-press.
View the entire piece in PDF form here.
The piece focuses on each of the Montana Red Cross’ areas of service, using powerful statistics to press home the need for continued support.
Subtle photography reminds the viewer what the Montana Red Cross is all about: people.
Photography and text highlight the major services of the Montana Red Cross.
Once unfolded completely, the piece becomes a literal reinforcement of the Red Cross brand.
