Three financial experts came out of retirement and partnered with my team and I at VBP Orange to create a product aimed at helping people save and invest their money. I led the project through deep, iterative phases of research, strategy and design to shape an engaging experience that truly helps people save money, while defying industry convention.
My contributions included product definition and design, UI/UX for an iOS app and responsive web design, copywriting, branding and identity.
Created at VBP Orange, San Francisco.
•• Director of Strategy: Harlan Kennedy
•• Director of Design: Marc Woolard
•• Strategy: Allison Solomson and Steven Ebert
•• Design Lead: Michael Lashford
•• Design: Chris Fairchild
•• Development: Carbon Five and Creatency
•• Director of Design: Marc Woolard
•• Strategy: Allison Solomson and Steven Ebert
•• Design Lead: Michael Lashford
•• Design: Chris Fairchild
•• Development: Carbon Five and Creatency
