Audi represents innovation and progress. However, my team and I at VBP Orange discovered that when it came to customer feedback, their often-coached, lengthy, standardized surveys were stale and relatively useless. In order to amend this shortcoming, we created a modern digital tool that ensures customer feedback is easily shared and resoundingly heard.
My contributions included collaborating heavily in initial research and strategy, and iterative UI/UX design for responsive web prototyping of a customer-facing front-end and stakeholder-facing back-end.
Created at VBP Orange, San Francisco.
•• Director of Strategy: Harlan Kennedy
•• Director of Design: Marc Woolard
•• Strategy Lead: Mara Zemon
•• Design Lead: Michael Lashford
•• Research: Alternate Routes
•• Development: metajive and ArcTouch
•• Director of Design: Marc Woolard
•• Strategy Lead: Mara Zemon
•• Design Lead: Michael Lashford
•• Research: Alternate Routes
•• Development: metajive and ArcTouch
