What if we could tell a timeline history of matchbox in the form of the product itself?
The Parcel
The apperance of the recreated version is similar to the actual existing parcel, but when the parcel is unwrapped, it will turn into a small poster containing more than 100 designs of the original matchbox labels in Thailand.
The Matchbox
Each of the matchbox contains a brief history on them in order for the audience to experience and learn the timeline by themselves - by rearranging matchboxes according to the cover pattern sequences. The graphics on the cover show the significant icon on each era.
