A longtime leader in theater and auditorium loudspeakers, needed to refresh their image.  Historically positioned as a professional audio company, they saw the opportunity to reposition their brand to more effectively reach the growing

need of desktop music, gaming and multi-media enthusiasts.

 

Our solution for the brand was to create a more contemporary image that reflected the excitement associated with today’s

multi-media computing. New brand identity, segmentation strategy, product design, packaging design and high visibility merchandising systems helped Altec project an image of leadership in the category.