briefing
Radio Popular launched a microsite with an interactive game that caught the attention of the public.
With an orchestra made up of home appliances from Radio Popular, the game's goal was to compose a song by pressing the keys of your computer and later share it on social media, involving friends to gain likes and also appealing to new submissions. Chekaisto is the name of the game that brought a saucy communication web campaign.
Concept
To introduce the interactive game, 1 video plus 5 bloopers were made.
The concept was simple and funny - all the instruments that could be used
on the game were stolen from Radio Popular. For five days, as soon
as the shopping closed, there we were, exploding home
appliances and chasing thiefs.
Credits
Video & Photography
nock
Creative Direction
QA Publicidade
Sound
Zentzua
Making of
Marco Mandim
Rafael Viana (2nd camera)
Actor
Paulo Freitas
Extras
Beatriz Barros
Bruno Soares
Eduardo Rodrigues
Rui Canedo
Eduardo Rodrigues
Rui Canedo
Client
Radio Popular
Year
2014
