Client | The Federation of Merchants' Associations, Singapore (FMAS)
Event | Singapore Heartland Enterprise Seminar 2016
Event | Singapore Heartland Enterprise Seminar 2016
| MY ENTRY |
| RATIONALE |
As said in the brief, the foundation wants a new “bold, vibrant and modern” logo to represent the business owners and entrepreneurs of Singapore. And this is what this new emblem represents. Geometrically-stylised hearts put together in di erent ways, symbolising Singapore’s multiculturalism. The connnectivity of hearts that resemble traditional weaving shows how when we come together to support local business, we help weave the nation into a stronger one.
The weaved hearts create a golden diamond, to represnt both the physical shape of the nation, but as well as the wealth we can create as we support the local enterprises. The tagline of this year’s seminar will be “weaving our little gem”.
The emeblem is placed at the top the logo to show that our heartland enterprises help put Singapore at the pinnacle of success in the region.
