GenAtomic is a digital marketing company inside of the ScaleLab network that focuses on connecting brands to online influencers. In the winter of 2016, I was the creative head of a team that developed all visual and brand standards for the company.

 

You have an amazing story. Let us find the right people to tell it!
WORD OF MOUTH AMPLIFIED

 

bold, but not arrogant
loud, but not obnoxious
irreverent, but not offensive

In developing the visual standards of the brand, we first looked at how to stand out against the competition. GenAtomic is the everyman’s marketing force. They focus on educating brands on how to navigate the world of influencer marketing. So we needed a simple, approachable brand.

Next was to develop a high-energy feel through color and visual elements to communicate the ease and excitement of GenAtomic’s services.