During my time at ScaleLab, I initiated a creative overhaul of the company’s brand. I developed several proposals based on what the company had already accomplished and what might be next as it grows. Once a proposal was accepted, I worked with the development team to implement new stock photography, typefaces, and colors to the website.
mission statement
We guide creators and brands through the world of online video.
affect
fun, approachable, colorful
high-energy, creative, quirky
The young company had a logo mark established, but not much else in the way of branding. Color and the shape of the logo were the first issues to tackle. I began incorporating more vibrant blues to modernize the mark and tie it directly to the world of screens and digital media.
I didn’t want to change the shape of the atom mark, since it has been the company’s identifier from the beginning. I did want to pull away from a more literal atom feel and take the mark to a more metaphorical place. The mark of the right is more solid and “scaleable.”
Once the mark and colors were established, I developed a very simple branding standards for the company to use moving forward. This included typefaces, photo treatments, and some in-house printing needs like business cards.
