BRIEF:
The Lab (part of Allied Irish Bank) is a new kind of agency based in Dublin. Its goal is to provide to their clients an educative environment showcasing the diverse technology services offered by the bank. They possess a demonstration table where small 3D holders exist but don't catch enough the attention. The Lab asks the agency to find a solution to get the interest of customers while following the existing brand guidelines.
CREATION:
Researches lead me to the creation of an addtional Plexiglas support including a see-through portion. Mixing opacity and transparency gives an extra interest. The holder present the technology that is on the demo table on the transparent part and a catchphrase is on the opaque part. Additional features are described on the 3D base shape already existing.
