Art Director: Natalie Mathers
Copy Writer: Simon Rogers
Project Account Lead: Nicole Bakker
We wanted to let people know we’re sponsoring TIFF because we genuinely love and GET film as much as they do. So we created parodies of classic movies, with coffee beans as the stars. The beans created new film favourites including: Beanheart (Braveheart); Lawrence of Arabica (Lawrence of Arabia); The Grinding (The Shining); The Good, the Bad and the Brewed (The Good, the Bad and the Ugly); Donnie Darkroast (Donnie Darko).
And we let movie goers see the funny little movies right where we sampled the coffee by doing something no one had done before – make them viewable right from the sampling cups. We partnered with mobile app Shazam, which had recently launched visual recognition technology, and let users scan their cups with their mobile devices to access the movie spoofs.
