"Cannot resist"
TVC for sensual AXE in a country that it is a no no to show it explicitly (produced as Creative and Fim Director)
TVC for sensual AXE in a country that it is a no no to show it explicitly (produced as Creative and Fim Director)
BRIEF: To maintain AXE positioning that girls cannot resist without offending the local culture.
IDEA SOLUTION: Put the sexy girl on the magazine who cannot resist to stand still after smelling AXE.
IDEA SOLUTION: Put the sexy girl on the magazine who cannot resist to stand still after smelling AXE.
