ActiveRx is a company that specializes in helping people over 55 to regain strength through physical training specific to their age group.

 

As the graphic design member of a team of 3 freelancers, I was asked to venture outside the current look and create two different concepts for the New Years 2015 campaign. One concept would be translated into flyers, advertisements and social media and then adapted for each franchise location. The winning concept was not my favorite but it reflected the client's desire to attract more clients over age 65. 

Pam Racich: graphic design
Bill Woodword, Woodward & Company: copywriting, brand management, marketing.
Meagan Jackman, Jackman Group: public relations, marketing, social media