Wick and Land are two different architecture and design companies based in Los Angeles, California. The owners of the respective companies, David and Andrew, are friends and have built a good partnership throughout many years of collaborations. They wanted to rebrand their visual identity in a way that unites the two companies.
TWO L.A BASED ARCHITECTS, DAVID WICK AND ANDREW LINDLEY, REACHED OUT TO ME IN 2015 AS THEY FOUND MY INFORMATION IN THE ART CENTER COLLEGE OF DESIGN NETWORK. I WAS ASKED TO BRAND THEIR IDENTITY AS A COMPOUND COMPANY OF TWO DIFFERENT ENTITIES, WICK ARCHITECTURE & DESIGN AND LAND DESIGN STUDIO INC. THESE TWO ARCHITECTS HAVE DONE A NUMBER OF COLLABORATIONS WITH RESULTS.
AS THEIR DESIGN PRINCIPLES ARE BASED ON HARMONY OF ARTIFICIAL OBJECTS WITH THE SURROUNDING NATURE, I FOCUSED ON A RELATIONSHIP BETWEEN A FUNDAMENT AND THE ADVANCED CREATION.
A CUBE IS A BASIC UNIT OF THREE DIMENSIONS. WHEN IT IS CALLED A “BOX” IT EVOKES IMAGINATION AND CURIOSITY FROM THE VIEWER, WONDERING WHAT IS INSIDE OF IT. WHEN WE TAKE THIS SYMBOLIC SHAPE INTO TWO DIMENSIONS, WITH DIAGONAL LINES, IT BECOMES A MODULE THAT COULD CREATE A RANGE OF SHAPES. THIS SKELETON OF THE CUBE IS NOW A SYMBOL MARK THAT REPRESENTS THE UNLIMITED POSSIBILITIES OF WICK AND LAND.
