To brand a chocolate which suites the target audiences you are targeting, and packaging, logo base on the type of chocolate we have chosen.

The logo I have done is for a marshmallow chocolate shop. The marshmallow chocolate comes in 9 different flavours strawberry, orange, cookie cream, white chocolate, mint, blueberry, rocky road, chocolate and vanilla each colour represents a flavour.

The target audiences are aimed at youths. The logo is shaped of a marshmallow. The rounded edges give that bubbly look and feel. The typeface used is bubbly and fat so as give it the marshmallow look and fun. The name mushymush represents the softness and sponginess of the marshmallow.