The Make it Work Campaign came to Fission in 2015 to relaunch their website as a robust tool for flexibly and rapidly communicating the work of both their nonprofit and advocacy arms. Working with existing styling and templates, we designed and implemented new mobile-friendly custom landing pages, homepage updates, and a sleek new blog.

 

The blog we designed for Make it Work features social media integrations and advanced tagging, categorization and search features. Its modern masonry grid allows Make it Work's posts to look great displayed next to one another while providing flexibility in word count and image requirements.

 

Fission also designed and developed a custom landing page for Make it Work centered around their video, "Lessons in Equal Pay from Corporate America". The video tells the story of pay inequality through the metaphor of children working at a lemonade stand. Taking a cue from this fun, but powerful content, the page uses a playful content-centered design in conjunction with a direct call to action to drive petition signatures.