Division of Creation and Evaluation of Great Ideas
Gafisa is one of the largest construction and real estate companies in Brazil.
In 2011, Gafisa asked their Facebook fans about how they imagine the ideal place to live.
The EUREKA Building was the world's first building project based entirely in crowdsourcing ideas.
One year later, we created an immersive story for the launch of the building. The Division of Creation and Evaluation of Great Ideas showcase the best and weirdest ideas we got from the users to advertise the coolest features of the building.
Pre roll Five Second ads
Activation ideas
Poop-to-Food Machine
for the Pet Play feature
Bycicle Generator / Popcorn machine
for the bike rental feature
Boxing Arcade
for the Martial Arts Training Hall
Calorie Counter
A calorie counting panel in the stairs
Plush Crane
for the selective Waste Collection service
