To announce the new Yahoo Mail App, we wanted to talk to two specific groups of people—up-and-coming families and powerful, elite users. To do this, while highlighting all the new features, we put the app in a context that they could relate–the oft dizzying complexity of planning a surprise party.

Shown across the web and on NBCU, these spots out performed by over 600% and the app had nearly a 5 star rating on both the Google Play and App Store.