Mille Kyle's profile

Stand Out from the Crowd: Online Branding Strategies

Getting noticed in the online world can be difficult, with thousands of designers, artists, writers, and web developers all using the internet to promote their work with an online portfolio. It’s likely that your online portfolio will just be one of thousands to compete against. The creative industry is notoriously competitive and the online world for creatives is no different, which is why it is important to make sure your online portfolio stands out from the crowd, showcases your best work and encourages new people to discover your creativity. We are proud to host the outstanding work of our members, who set new trends and often go on to create impressive work we never expected, which is why we have put together two surefire strategies for getting the attention you deserve online.
 
Attract Visitors to your Website with a Strong Design
 
Creating a beautiful portfolio website has never been easier, but remember there is nothing worse than a gorgeously designed website which no one can use. Striking graphics, videos and songs are all aesthetically pleasing to your website but can be distracting, and make it difficult for the user to navigate their way around your site. Business journalist and PR expert Cheryl Corner states: "Remember that you have seconds to explain your value proposition to users when they enter to your site."
So choose a design scheme that compliments rather than distracts from the text, make sure your information is interesting, and devise a coherent communication strategy for presenting your work to the viewer. This is not to say your design choices should be boring. If you are a graphic designer, illustrator, or photographer, you could choose one of your most striking artworks to be the background of your site, adding a touch of your own individual creative flair to your site.
 
Find the Right Web Host
 
If you are planning on becoming a brand new owner of your own site, it is important to make sure you find the right web host. Webspace is essentially the online space where your website, and all the information it contains, is stored. Some webspaces are easier to use than others, and it’s important to find a package like this that offers packages for every budget, as well as comprehensive support in case you have any issues. Having a custom built domain name for your site is a definite must, as it will make your site look more professional and likely improve how your website ranks in search engines. It won’t cost much to own your own webspace, and you will reap the rewards in the future.
Stand Out from the Crowd: Online Branding Strategies
Published:

Stand Out from the Crowd: Online Branding Strategies

Looking at online branding strategies to stand out.

Published:

Creative Fields