Online Editorial Strategy for Digital Comic Book Launch
Creation of an online editorial strategy for The Perhapanauts, an existing series centering on a gang of paranormal investigators that include a ghost, a witty chupacabra named, Choopie, and a winsome sasquatch named, Big. Aghast at a long product lead time until the App Store launch, the editorial strategy relied on creative ways to engage the existing fan base as well as attract new audiences to the asset.
Several initiatives unfolded like a mystery in an episode of Scooby-Doo. To get in the spirit of the characters, the team created a 'how-to' post on creating Choopie and Big puppet dolls out of felt. The plan included a "Where in the World Is. . ." segment with audience participation in a Pinterest contest with nominees uploading their own version of the dolls in places around the world. Another initiative included zombie makeovers for less than $10. In case you didn't know, Choopie, is a zombie hunter, natch.
Without much of the plot for the digital comic book ready to divulge, the team focused on creating content out of nowhere to drive traffic to the site and increase awareness for 'The Perhapanauts' brand. Nothing says paranormal like the Texas Bigfoot Conference. Yes, that's right. Armed with a reporter's notebook and a juiced up iPhone, I trekked to the bowels of East Texas to cover the conference and generate content for both the company's Twitter feed and blog.
