PIDC (Philadelphia Indistrial Development Corporation) is a non-profit founded by the City of Philadelphia and the Greater Philadelphia Chamber of Commerce in 1958. Their mission is to spur investment, support business growth, and foster development that creates jobs, revitalize neighborhoods, and drive growth to every corner of Philadelphia. The design for their holiday card had to be mulicultural. Taking the PIDC logo, I used the negitive space to make into simplified graphic snowflake.

Layout designs working with the snowflake as the focal point. 

The client chose this one for their final holiday card.