"HOOCH" on a slang means "alcohol drink","booze". "HOOCH"- about alcohol responsibly:)
Design challenge: Come up with a consistent layout for a print magazine, and produce 6 full spreads and 3 themed spreads (features), including the front cover and table of contents.
Goal: design a magazine print layout with the target audience of 21-50+, especially bartenders, restaurant managers, business owners and people who want to be professional is this sphere or are just doing this for fun, but want to be precise and know all the details.
The process involved: doing stakeholder interviews, primary and secondary research, netnography, sketching, prototyping, user testing and prototype iterations.
Tools used: Adobe Illustrator, Adobe Photoshop