CLIENT
The Junior League of Portland, Maine
The Junior League of Portland, Maine
"The Junior League of Portland, Maine, Inc. is an organization of women committed to promoting voluntarism, developing the potential of women, and to improving the community through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable."
PROJECT
Original identity for annual 'Fire & Ice' Fête.
Creation of digital and print pieces including invitations, program schedule, table card, and signage.
GOAL
Design a logo and identity, using JLP red & blue, to represent this annual fundraiser with target audience being primarily mid-twenties women and up. Client wanted representation to be classy to appease current more conservative members but also fun and exciting so as to attract new members.
GOAL
Design a logo and identity, using JLP red & blue, to represent this annual fundraiser with target audience being primarily mid-twenties women and up. Client wanted representation to be classy to appease current more conservative members but also fun and exciting so as to attract new members.
