UAE bakery company Royal Bakers needed help establishing their brand positioning in a crowded market.
While they may not have any actual ‘royal’ claim to the name, the brand naturally lends itself to this type of positioning – so I developed the campaign line ‘King of Breads’, to suggest a superior, high quality product, and position the brand as the leader of the pack.
The line is designed to be memorable, aspirational and bold, accompanied by striking imagery which elevates the brand, creates engagement and enhances the overall desirability of the product.
