KARTA is an outdoor apparel company from Alaska that is targeted to the Hunting Niche. KARTA team wanted logo to communicate a cool, calm, outdoor vibe. To reflect this idea the masculine typeface and custom frame were chosen as a base for a logo. Hunting theme is represented in the logo symbol - a Dall Sheep. This animal is a native animal of Alaska. It's horns are great trophy for hunters. Final logo concept is versatile, visually strong and has a wilderness touch to it.