Located in the Cavalier Building of Halifax Citadel National Historic Site, the Army Museum has fascinated and inspired thousands visitors with an extensive collection of Haligonian, Nova Scotian, and Canadian militaria.
During the two World Wars, soldiers wore wool badges to identify their division. The 5th Canadian Division of Atlantic Canada recently reinstated the patch, in part to recognize those who served—an apt metaphor for the Army Museum’s new visual identity. From the two-inch-by-three-inch proportion to the maroon colour, the symbol is recognizable for many who have or continue to serve. The ‘ribbon’ element of the Capital ‘M’ becomes an important graphic motif.
Two logos were developed, one for each official language. We also vectorized and reworked existing artwork to create a revised AMHC crest.
FORM:MEDIA
http://www.form-media.ca/army-museum-brand
http://www.form-media.ca/army-museum-brand
John deWolf — Project management, creative direction
Yulia Semenova — Concept and lead design
Natalia Ultremari — Graphic design
Ed Vella — Graphic design
Iain MacLeod — Copy writer
Yulia Semenova — Concept and lead design
Natalia Ultremari — Graphic design
Ed Vella — Graphic design
Iain MacLeod — Copy writer