Arthur J Berroa's profile

Personal Identity Package

For this project I was required to develop (in my case, re-develop) my own brand identity. At the beginning of the project 100 sketches/ideas had to be done, in order to obtain a wide range of ideas. When I approached this project I already knew I wanted a monogram, so building upon that my brand was born.
This above is my final personal logo. I chose two especific colors that represent fun, diversity, open-mindedness, and youth.
I pushed the colors through my stationary packet.
Here below are all of the 106 sketches I did in order to put all of my ideas on paper.
Personal Identity Package
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Personal Identity Package

Personal identity project from Digital Studio class. We were tasked to come up with our own personal logo, as well as the rest of the brand packa Read More

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